Content & Distribution

Making one good piece is only half the job. We look at what you have and where it lives, plan what to make, produce it, adapt it for each platform, publish it and review how it performed, so the next round is better informed than the last.

Discuss your project
Illustration from the Amarte Labs service series.

What we deliver

Assessment

Audit of current content, channels and audience, with plain findings.

Planning

A content plan with formats, cadence and owners for an agreed period.

Production

Shoot days and edit sessions sized to the plan.

Platform adaptation

Cuts, crops, captions and copy fitted to each platform.

Publishing

Scheduled releases with assets prepared for your accounts.

Performance review

A periodic read of what worked, written for decisions, not dashboards.

The content cycle

Six stages, in a loop. Every project with us runs through them at least once; an ongoing partnership runs them again each period, better informed each time.

Assess

Look at what already exists: the content, the channels, the audience and the goal. Agree what good looks like for the next period.

Outputs

  • Content and channel audit
  • Audience notes
  • Agreed goals for the period
Read the whole cycle as a list
  1. AssessLook at what already exists: the content, the channels, the audience and the goal. Agree what good looks like for the next period. Outputs: Content and channel audit; Audience notes; Agreed goals for the period.
  2. PlanDecide what to make, for which platforms, in what order, and who owns each piece. A plan sized to the time and budget available. Outputs: Content plan with formats and cadence; Shoot and edit schedule; Owner per piece.
  3. ProduceShoot and edit the planned pieces. Masters are made once, at the quality the best platform needs. Outputs: Master edits; Stills and artwork; Organised project files.
  4. AdaptFit each master to the place it will live: cuts, crops, captions, covers and copy for every platform. Outputs: Platform versions; Captions and cover frames; Copy per post.
  5. DistributePublish on schedule with the assets prepared for each account, in a sequence that gives every piece its moment. Outputs: Release calendar; Published posts and episodes; Asset handover.
  6. LearnRead the results against the goals set in Assess. Keep what worked, drop what did not, and carry the findings into the next cycle. Outputs: Performance review; Recommendations; Updated brief for the next Assess.

Each stage is scoped and delivered as agreed for that period. We do not offer unlimited deliverables or continuous monitoring, and we do not promise growth figures.

How a project runs

Short by design. The detail lives in the proposal for your project.

  1. Assess

    Where the content stands today.

  2. Plan

    What to make, for which platform, over which period.

  3. Produce and adapt

    Make the pieces and fit them to each place they will live.

  4. Distribute and learn

    Publish, review, and feed the findings into the next plan.

Relevant work

Making Monsters, Staying Human

Don't Freak Out, podcast episode

An episode of Don't Freak Out, the studio's own podcast. Phil Tippett, the stop-motion artist behind Star Wars, Jurassic Park and Mad God, on making things by hand in an age of machines. Format, recording, edit and clips by Amarte Labs.

Guest
Phil Tippett
Host
Marco Palou
Produced by
Amarte Labs

Watch on dontfreakout.us

Discuss your project

Tell us what you are making and when it needs to exist. We reply from info@amartelabs.com, usually within two working days.