Brands & Campaigns

A brand is a point of view made visible. We work with you to say what you stand for, give it a look you can recognise at a glance, and build campaign ideas that hold up across every place they appear.

Discuss your project
Illustration from the Amarte Labs service series.

What we deliver

Positioning and messaging

What you say, to whom, and why it matters now.

Visual identity

Marks, type, colour and the rules for using them.

Creative direction

One point of view across every asset.

Campaign concepts

Ideas built to travel across formats and channels.

Photography

Campaign and portrait sessions, directed and retouched.

Video

Hero spots, social cuts and behind-the-scenes, produced end to end.

Marketing and PR support

Only with a clear scope and a named deliverer, agreed up front.

How a project runs

Short by design. The detail lives in the proposal for your project.

  1. Brief

    A working session to understand the goal, the audience and what already exists.

  2. Direction

    Positioning, references and a creative route you approve before anything is made.

  3. Make

    Design, shoot and edit, with check-ins at each milestone.

  4. Deliver

    Final files, usage notes and a short guide so the work stays consistent after handover.

Relevant work

Director's reel 2026

Directing reel

A selection of directing work across commercials, music videos and film. The reel is the same hosted edit shown on marcopalou.com, embedded here with the real player.

Director
Marco Palou
Edit
The full existing cut, hosted on YouTube

Watch on marcopalou.com

Discuss your project

Tell us what you are making and when it needs to exist. We reply from info@amartelabs.com, usually within two working days.